Viral Marketing Checklist - How to Keep People's Attention



Source; http://blog.kissmetrics.com/viral-marketing-cheatsheet/

There's a solid business reason behind Hollywood's obsession with sequels. One of the hardest things to do in business is get new customers. It is much easier to keep the customers you already have.

When you plan your viral marketing, plan on making at least five videos. Then release them equally spaced apart. Consider releasing one a week. 

My role model for viral marketing is Felicia Day. Many actors sit around waiting for roles. She created her own with the web series The Guild. Starting in 2007, it was one of the first web series. She created a devotes following. Also, she's turned her fame from The Guild into paid acting jobs on several shows, significant music sales, comic books and video games.

If you are not familiar with her, here are few links to get you acquainted.

Wikipedia Entry on The Guild

Felicia Day talking about the Guild

Why Do You Care about Felicia Day?

She is a role model for how talent bundled with the right 'out-of-the-box' thinking can bring great things. You'll see in this first episode, it doesn't take mountains of money to make a quality product.